Stop Flying Blind. Start Making Decisions That Make Money.
You’re spending money on marketing. Do you know what’s actually working? We eliminate guesswork with rigorous web analytics, conversion optimization, and audit services that identify exactly where you are leaking revenue and fix it fast.
Get an audit
40%
avg CR lift
Average conversion rate improvement after our analytics-driven optimization. Same traffic, more revenue.
300+
audits done
Comprehensive site and campaign audits delivered, each one surfacing revenue opportunities hidden in plain sight.
2.3x
ROAS lift
Average improvement in ad campaign ROAS after our campaign audit and restructuring recommendations.
15+
years
Turning data into decisions since 2009. We have seen every analytics mistake and fixed every one.
Analytics & Optimization Services
Data without action is just expensive decoration. We turn your analytics into a roadmap for growth: what to fix, what to scale, and what to kill.
Our Analytics Process
Tracking Infrastructure Audit
We verify that your analytics setup is accurate. Broken tracking, misconfigured goals, and attribution gaps are more common than you think, and they lead to terrible decisions.
Data Collection & Analysis
We pull data from every source (Google Analytics, ad platforms, CRM, heatmaps, session recordings) and build a complete picture of your customer journey.
Revenue Leak Identification
Where are visitors dropping off? Which campaigns are wasting money? What pages are killing conversions? We find every leak and quantify the revenue impact.
Prioritized Recommendations
Not everything needs fixing at once. We rank opportunities by revenue impact and implementation effort so you tackle the highest-ROI improvements first.
Implementation & Testing
We don’t just hand you a report and walk away. We implement the changes, set up A/B tests, and measure the impact of every optimization.
Continuous Monitoring & Optimization
Analytics is never done. We set up automated monitoring, run ongoing tests, and continuously refine your digital presence based on real performance data.
Why BigLab for Web Analytics?
Get an auditWe're practitioners, not just analysts
We do not just find problems. We fix them. Our team includes developers, designers, and marketers who can implement recommendations immediately. No waiting for another agency to act on our findings.
Revenue-focused analysis
We don’t drown you in data. We identify the 3-5 metrics that actually drive your business, track them obsessively, and make weekly decisions based on what they tell us. Every insight is tied to a dollar amount.
Cross-channel visibility
Your customers don’t live in one channel. We analyze the full journey across organic, paid, social, email, and direct channels, so you understand how they interact and where to invest for maximum impact.
Proven across 300+ campaigns
We’ve audited and optimized campaigns across every major industry and platform. The patterns we’ve identified across hundreds of engagements give us an unfair advantage in spotting your specific opportunities.
Web Analytics FAQs
What does a web analytics audit include?
A comprehensive audit covers tracking accuracy, traffic source analysis, user behavior patterns, conversion funnel analysis, technical performance, and competitive benchmarking. You receive a prioritized action plan with estimated revenue impact for each recommendation.
How do you track conversions across multiple channels?
We implement multi-touch attribution models using Google Analytics 4, UTM frameworks, CRM integration, and call tracking. This gives you a clear picture of how each channel contributes to your pipeline, not just last-click attribution.
Can you fix our analytics setup, not just audit it?
Absolutely. We audit, recommend, and implement. From Google Tag Manager configurations to CRM integrations to custom dashboards, we handle the full stack so your data is accurate from day one.
How often should we review analytics?
Weekly for active campaigns, monthly for strategic reviews, quarterly for deep-dives. We set up automated alerts for anomalies so you’re never surprised by a sudden drop in performance. The right cadence depends on how fast your business moves.
What tools do you use?
Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity, Looker Studio, SEMrush, Ahrefs, and custom dashboards. We’re tool-agnostic and use whatever gives us the most accurate picture of your performance. We also integrate with your CRM for full-funnel visibility.
