Stop Burning Ad Budget. Start Buying Customers.
Most PPC accounts waste 30-40% of their budget on irrelevant clicks, poor targeting, and unoptimized campaigns. We manage paid advertising with one obsession: maximum return on every dollar spent. No vanity metrics. No wasted impressions. Just leads, sales, and measurable growth.
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300+
campaigns
PPC campaigns launched, optimized, and scaled across Google, Meta, LinkedIn, and programmatic platforms.
4.5x
avg ROAS
Average return on ad spend across managed campaigns. Your ad budget is an investment, not an expense.
35%
lower CPA
Average cost-per-acquisition reduction in the first 90 days after we take over campaign management.
$50M+
managed
Total ad spend managed across all platforms. We know how to scale budgets without killing efficiency.
PPC Services That Maximize Every Dollar
We don’t just run ads. We engineer paid acquisition systems that scale predictably and profitably across every platform that matters for your business.
How We Manage Your PPC
Account Audit & Opportunity Analysis
We tear apart your existing campaigns to find wasted spend, missed opportunities, and quick wins. Most accounts have 20-40% improvement potential hiding in plain sight.
Strategy & Campaign Architecture
We design campaign structures built for control and scalability: proper segmentation, match types, audience layers, and bidding strategies from day one.
Ad Creative & Landing Page Development
Compelling ad copy and high-converting landing pages built in tandem. Because the best ad in the world fails if it sends traffic to a weak page.
Tracking & Attribution Setup
Bulletproof conversion tracking, UTM frameworks, and CRM integration so every click is tracked to a business outcome. No gaps, no guesswork.
Launch & Rapid Optimization
Campaigns launch with controlled budgets, then scale as data validates performance. Daily bid adjustments, weekly creative tests, and continuous negative keyword mining.
Scaling & Reporting
When we find winning campaigns, we scale aggressively. Transparent reporting shows exactly what your investment produced: leads, pipeline, and revenue.
Why BigLab for PPC?
Get a quoteWe've managed $50M+ in ad spend
Volume matters in PPC. The more campaigns you manage, the more patterns you recognize, the faster you optimize. Our team has managed over $50 million in ad spend across every major platform, giving us pattern recognition that newer agencies simply don’t have.
Full-funnel approach, not just clicks
We don’t celebrate clicks. We celebrate revenue. Our PPC management includes landing page optimization, conversion tracking, CRM integration, and full-funnel attribution. A click that does not convert is a dollar wasted.
We pair PPC with SEO for maximum impact
Running PPC without SEO is like paying rent forever. We use PPC data to inform SEO strategy and SEO rankings to reduce PPC costs. The combination is more powerful than either channel alone.
Transparent reporting, no hidden spend
You’ll see exactly where every dollar goes and what it produces. Real-time dashboards, weekly optimization updates, and monthly strategy reviews. We never hide behind opaque reporting or agency markups on ad spend.
PPC Advertising FAQs
What's the minimum budget for PPC?
We recommend a minimum of $3,000-5,000 per month in ad spend per platform to generate enough data for meaningful optimization. Below that, you’re essentially guessing. We’ll be honest about whether PPC is viable at your current budget level.
How quickly will PPC generate leads?
Often within the first week. PPC is the fastest channel for lead generation, but raw speed is not the goal. Efficient, sustainable lead acquisition is. We typically see campaigns hit optimal performance within 30-60 days of launch.
Why is our current PPC not working?
Common issues we find: too many broad match keywords, no negative keyword strategy, poor landing page experience, broken conversion tracking, and no bid optimization routine. We typically find 20-40% waste in accounts we audit.
Do you charge a percentage of ad spend?
We offer both flat fee and percentage-based models depending on account size and complexity. For larger accounts, percentage-based can be more cost-effective. We’re transparent about our fees and never mark up ad spend.
Should we do PPC or SEO?
Both. PPC delivers immediate leads while SEO builds long-term organic traffic. We use PPC data to validate keywords and audiences for SEO strategy, and SEO success lets us reduce PPC spend on branded terms. The combination always outperforms either channel alone.
