Forbes Asked Our CEO About AI in Business. Here’s What He Said (No Hype, Just Reality).
Every agency claims to be ‘AI-powered’ now. Most of them just added ChatGPT to their content workflow and called it innovation. Forbes wanted a different perspective \u2014 one grounded in actual implementation, not marketing buzzwords.
That’s why they featured insights from BigLab CEO Iurii Nemtcev on how businesses can use AI tools like ChatGPT for real strategic advantage. Not theoretical advantage. Not ‘someday’ advantage. Competitive edge you can deploy today.
The key insight Nemtcev shared with Forbes: AI isn’t a standalone solution. It’s an amplifier. Businesses that integrate AI into existing workflows \u2014 content creation, customer service, data analysis, campaign optimization \u2014 see 2-3x efficiency gains. Businesses that treat AI as a separate initiative see expensive experiments and disappointed executives.
At BigLab, we’ve been applying AI and machine learning to digital marketing since before it was trendy. We use it to enhance SEO strategies, create more targeted content, and improve campaign performance. But we also know its limits: AI without human oversight produces mediocre work at scale. The combination of AI efficiency with senior human expertise is where the real competitive advantage lives.
Nemtcev’s take on the biggest risk? ‘Companies that use AI to produce more content faster without raising the quality bar will get crushed by Google’s algorithms. AI should make your output better, not just bigger.’
